@HEYBERITO · BERITO.NL
Berito is the gear rants, the bad sessions, and the honest middle of kitesurfing, told by someone actually building a life around it. Here's who's watching, and what we could make together.
See what we could do →Mostly intermediate kiters, one to five years in, who bought gear they regret and ride in conditions that aren't perfect. But there's a second crowd growing fast: people who don't just want to kite better, they want to build their life around it. Chase the wind, travel to the good spots, work from the beach. Beginners come for the honesty before their first kite. Even pros watch for the reason everyone does: real talk, no performance.
average engagement rate, ahead of the typical TikTok benchmark
views on the best videos, with a steady ~1K average day to day
engaged followers across TikTok & Instagram
Google search impressions in the last 3 months
blog posts published, all built to rank on Google
Reach is easy to buy. Trust isn't. Mine's the account people actually save and send to their kite friends. The best posts pull 200+ saves and 100+ new followers on their own.
Two sides, one person. One tells you the truth about the sport: the kite you want is probably too much kite for you, the session was a mess, we're going again tomorrow. The other shows what building a life around kitesurfing actually takes, the travel, the money, the choices, honestly.
Gear rants, bad sessions, the crashes I don't edit out. The stuff that proves I'm actually in it, not narrating from the shore. When I say gear is good, people believe me, because I don't say it about everything.
How you actually build a life around kitesurfing. Location independence, chasing wind, the money and the choices behind it. This is where the audience is heading, and it opens the door to more than just gear brands.
Daily, honest, unpolished. Opinionated takes, gear rants, useful tips and the crashes I don't edit out.
The long version, and the one search finds. Gear breakdowns built with real SEO, so the right riders land on your product at the exact moment they're deciding what to buy. Still working a year later.
A quiz that matches riders to the right kite, before they buy the wrong one like I did. Your gear, in front of a rider who's ready.
The Substack side. Location independence, chasing wind, the real cost and choices behind a life centered on kitesurfing. Honest, not a highlight reel.
I shoot and edit my own photo and video, on the water and on land. That means brand assets you can actually reuse, on your own channels and ads, not just a post that scrolls by once.
Three questions. Be honest, I won't tell your kite friends.
Some of these are videos I've already made off my own back, just not paid. Here's what they look like when they're built around a brand. Real format, real voice, ready to shoot.
I'm testing new kites this season and filming it. Send the new model before launch, I ride it for two weeks in real, imperfect conditions, then post the first impression that isn't a team-rider gush: what it's actually like for a normal kiter. TikTok for reach, a blog review that ranks for searches like "best light-wind kite for intermediates" so it keeps pulling buyers long after the drop.
1 video + 1 ranking blog review + reusable photo set + Kite Finder slotI shot a full video and wrote a blog for a kite-line camera mount, off my own back and unpaid. That's exactly the combo I'd build for a brand: a video for reach plus a blog review that ranks for people searching how to film their sessions. Both still live, both still working. This is what "not paid, but real" looks like.
1 video (live) + 1 ranking blog (live) + reusable clipsF-One Bandit kite on a Lynx bar, Ride Engine harness, boards from F-One, Naish and North. Wetsuits from O'Neill, Manera and Mystic, an ION board bag, and I film it all on Sony and GoPro. Bought with my own money, used until it falls apart. If I tell a brand their gear is good, this is why people believe me.
Tell me what you're working on. I reply faster than the wind drops.
Based in the Netherlands, chasing wind wherever it's good. Cape Town, Brazil, Europe, Colombia, the Dominican Republic, and on it goes.